BluePrint Motto

Graphic Design

Project Overview

BluePrintMotto is a mental health life coaching and counseling center that aims to better connect people to their true selves. This is done through services like personalized counseling, group activities, and self-guided booklets, all following their approachable and colorful branding style.

I had the opportunity to design various marketing materials and internal documents for the center, utilizing the pre-existing friendly and bright branding guidelines of the company to better advertise their services.

Event Posters

BluePrint hosts a variety of events each season and wanted these posters to advertise them to the community.

For multi-event posters, I stuck with the original branding to better unify each event to Blueprint's cause. For the individual advertisements, I explored different ways of changing up the branding through different colors, iconography, and fonts, all while keeping Blueprint’s fun and whimsical tone.

New Client Intake Forms

In addition to advertising, I also had the opportunity to work on internal documents for the company. These graphics were used for specific activities and workshops, as well as client paperwork.

Blueprint wanted to continue to use their colorful and friendly visuals in this intake paperwork, while I made sure all information remained legible and clear for their clients.

Social Media Posts

While posters were used to advertise events and services physically, BluePrint used social media as both another platform for advertising, as well as an example of the kinds of positive messages and mentality changes you'd find in their programs. I designed these graphics to use the same bright and identifiable branding of the business, with large text and highlights to draw more attention to them.